Exclusive Exhibition Show Booth Trends That Are Hitting The Market
Trade shows and exhibitions are nothing but prototypes of the real marketplace out there.
Just like you need to stand out from the sea of similar brands to create your nice in the marker, your exhibition and trade show booth design needs to catch the eyes of your potential customers to get more traction.
Moreover, it is important to stay in sync with the latest technology and make optimum use of the same while representing your brand at trade shows. In this blog, we will talk about the latest trends that would help you create the best trade booth designs to attract maximum eyeballs!
Have a look at the contents of the blogs in a nutshell:
- 1. Exhibition design trends
a. Immersive design with a purpose
b.Engaging and interactive content
c.Material considerations
d.Exhibit lighting
e.A relaxing experience - 2. Event technology trends
a.3D printing
b.Use of digital content
c.Augmented reality (AR) and virtual reality (VR)
d.Face recognition technology
e. Artificial intelligence
f.Live to stream
g. Enhances attendee experience
h.Projection mapping
i.Use of wearable tech
3. Digital marketing trends
a. Programmatic advertising
b.Chatbots
c.Conversational marketing
d.Video marketing
e.Influencer marketing
f.Omnichannel marketing
Experiential marketing has increased in leaps and bounds over the last few years. It is rightly said that brands no longer sell products or services, but experiences.
The availing of these experiences starts during the initial stages of marketing when your target audience locates and visits your trade show booths. Amongst multiple businesses doing their best flex their products, it is your responsibility to attract people to your booth using the best trade show booth designs.
Let’s start by discussing the latest exhibit design trends you can consider for making your trade show booths stand out from the clutter.
1.Exhibit Design Trends
The Exhibition Stall design you choose says a lot about the personality of your brand and the marketing objective you want to attain.
Customers no longer go with the basics and want newer, bolder, and more creative alternatives. The new exhibit design trends used in the best of trade shows across the world are far from the traditional first thoughts, going beyond the superficial mechanics of a show booth.
a. Immersive Design With A Purpose
No matter how old you are, if you see a bubble wrap, a part of you would want to pop it immediately!
This is what the purpose of an immersive trade show booth design is. The primary purpose of these designs is to provide a sensory immersive experience to the audience, where they can touch and feel your brand.
Have a pin art section in your booth and people will flock to create pictures on the wall. Have tactile surfaces specific sections of your booth and watch people resist the temptation of touching them, ultimately giving in.
Apart from tactile surfaces, you can also make use of scents, sounds, and creative visual aids in your booth to provide an immersive experience to the guests at the show.
These trade show trends of having sensory cues create lasting impressions in the minds of people and create a unique brand image in their minds. That’s what marketing is all about!
b. Engaging And Interactive Content
Today, customers are looking for two-way engagement with brands. This engagement can be provided by using interactive content in your trade show booths.
Use quirky, original, and engaging content on your banners, screens, and graphics that not only hold the attention of your audience but also retain it for long. For this, it is important to know the pulse of your audience.
For example, if you are setting up a booth for a luxurious real estate project in a trade show in Mumbai, your target audience is likely to include 40-50 years old businessmen with their family.
In this case, ask the exhibition stall designer in Mumbai you choose to include the aspect of having a home that fulfils the needs of an entire family and a house they can be proud of. Make sure you keep updating your content according to your target group and current trends.
c. Material Considerations
The use of suitable materials in trade show booths is an important element of your design. Although not many brands focus on this element, the materials you use in your booth have a subtle and lasting impact on your guests.
When brands talk about their trade show booths, you would hardly notice anyone talk about the flooring. Over time, more and more brands are making creative uses of the flooring in their booths.
This can add to your overall design quirks. Use neon and radium strips to help your guests navigate in the dark. Have interactive flooring ideas and make your guests play virtual games. Think of innovative ways of using the floor and choosing the right materials accordingly.
Similarly, the use of ceilings and walls in your trade show booths can be used creatively to garner attention at the show. Choose your materials based on the kind of booth you want to set up.
Brands are now resorting to closed booths instead of open stalls that display their products. If you are doing so, create a sense of mystery and tempt your guests to check out what lies behind those walls.
Pay attention to every little detail that goes into building your booth as it all affects the final experience you are providing to your potential customers.
d. Exhibit Lightning
You cannot simply have a few standard LED bulbs lighting your booth if you are willing to stand out in a trade show.
Lighting plays an important role in your trade show booth design. Appropriate use of light will help you create the necessary mood in sync with your brand.
There are different ways in which you can light up your trade show booths, some of which include:
- Lighting Fixtures
- Industrial Lighting
- Track Lighting
- Backlighting
e. A Relaxing Experience
Trade shows and exhibitions often get tiring for the guests. People are often exhausted after a great deal of walking around in crowds and being bombarded with promotional messages.
Amidst this chaos and exhaustion, make sure that your booth helps them relax and take a sigh of relief. Many brands today have resorted to having comfortable seating within their trade booths, where the guests can relax and view their offerings.
When you provide a relaxing experience to your visitors, you are already winning to them over to a great extent. They will now view your products/services with a positive notion in mind, increasing the chances of them converting into your customers/clients.
2.Event Technology Trends
In 2020, we are amidst dynamic technological advancements being made on a regular basis. It is, therefore, only natural that brands have been using various technological tools in coming up with the best trade show booth designs.
A large variety of technological trends are prevalent in the market, helping you make your trade show booths more appealing. However, while choosing the suitable trends for your booth, make sure that your brand is promoted well and your core message is conveyed without being overshadowed by the use of technology.
a. 3D Printing
The use of 3D printing has revolutionized several industries and activities, designing trade show booths being one of them.
Earlier, 3D printing was limited to niche brands as they were the only ones who could afford it. However, more and more cost-effective printing technologies are entering the market, making the magic of 3D printing more accessible!
Using 3D models in your show booth allows you to display your products/services in a more effective manner, giving your audience a life-size example that they can see and touch.
Also, if you have set up a booth for displaying heavy products, these models reduce the cost and risk involved transporting the actual products to the show.
When it comes to putting the 3D printing technology to use, the sky is the limit! Apart from creating life-size models for your products, the technology can be used for creating complicated surface and scale models that are otherwise difficult to construct.
b. Use Of Digital Content
Content has always been a crucial tool for marketing and promotion. More and more brands are resorting to the use of digital content in their trade show booths for attracting potential customers and providing them with a unique experience.
Simply using shiny displays in your booths is not going to help you generate sufficient leads. You need creative and engaging content that would not only grab people’s attention but would also guide their experience in your booth.
You can use digital content on a variety of displays within and outside your booth for interactive purposes, such as leading visitors on to a journey to explore your products, asking them to provide feedback, etc.
c. Augmented Reality (AR) And Virtual Reality (VR)
AR and VR are some of the most widely used technologies in contemporary times. They help you break the two-dimensional wall and provide you with an extraordinary experience of living an altered reality.
Using these technologies in your trade show booths help you provide your guests with an immersive experience in briefing them about the products you sell, the services you provide, or the core essence of your brand.
Today, all it takes is a virtual reality headset to transport your guests into a different world where there are no bounds to creativity. Prepare an engaging VR or AR presentation regarding your brand and take your guests on a journey away from the tedious trade show they are in!
d. Face Recognition Technology
The face recognition technology has come a long way and has now become extremely popular with smart-phone users. Brands have been incorporating this technology in their trade show booths for effective lead generation and data management.
Face recognition can be used for confirming the identity of the guests already registered with you before the event. A simple scan of their faces can trigger a series of automated processes helping you confirm their presence and adding them to your database.
Face recognition in your trade show booth design can be used in tracing the number of guests visiting your booth during the event, helping you generate leads.
e. Artificial Intelligence (AI)
The technology of artificial intelligence has allowed the digital platforms to think and analyze data sets for our own good!
Brands are making extensive use of AI in gauging the behaviour of the guests approaching their trade show booths for lead generation and management.
Generic details about a guest’s social media activities and purchase history with you (if any) can help you predict their buying behaviour, interests, and preferences.
The data procured through artificial intelligence technology helps you provide services that are tailored specifically for each of your customers, helping you increase brand loyalty.
f. Live Streaming
Live streaming is the technology that not only allows you to cater to the guests physically present at a trade show but also to a wide range of potential customers sitting at their homes watching the show online.
Through live streaming, you can record the goings-on of the trade show you are part of or specifically the activities occurring within your booth. This recording can be played live on your official website or on your social media platforms.
This way, important information regarding the products/services you provide and the announcements you make reaches to a wide range of audiences beyond the limits of the trade show.
While the guests present at the trade show can get connected with your brand by engaging physically, your potential customers can sign up for your services sitting at their homes in any part of the world, at the very same time!
g. Enhanced Attendee Experience
As mentioned earlier, brands today focus on selling experiences. With an impeccable trade show booth design, it is important to enhance the experience of the attendees at your booth.
A trade show often consists of an array of brands trying their best to provide the best experiences to their respective attendees. You need to go the extra mile to make sure that your booth becomes memorable to the guests.
Here are some of the most reliable ways of ensuring that your attendees have a great experience at your trade show booth:
- Installing the booth at an easily accessible location
- Providing them with free Wi-Fi near your booth
- Making use of content that interests and engages the attendees
- Having comfortable seating from where the attendees can view the graphics/animations in your booth
- Indulging attendees into interactive live contests
- Gamifying the booth and letting guests challenge each other for interesting games
h. Projection-Mapping
The technology of projection mapping helps you turn any surface as a display screen. Including this technology, in your trade show booth design would instantly help you attract the attention of your guests.
Brands often use projection mapping for projecting images of their products and videos of their services on a variety of screens. More creative use of the technology also allows you to convert cars, stage, floor, ceiling, and walls into screens for displaying a variety of images, graphics, and videos.
Another common application of projection mapping in trade show booths displaying live engagement on social media feeds of the brand in case of exclusive contests.
i. Use Of Wearable Tech
Wearable technology, such as smart badges and wrist bands has considerably influenced the way trade shows function.
The most common use of wearable tech is to track the movement of the crowd within the premises. It allows the exhibitors to manage the number of guests to move in and out of the show during peak hours.
For brands, wearable tech facilitates keeping a record of the guests visiting their Trade show booths, allowing them to generate leads. It also helps brands improve the experience of their attendees by providing them with maps, product demos, and making cashless purchases through smart bands.
j. Indoor/Outdoor Wayfinding
As the name suggests, this technology helps you find a way within and around a trade show.
Here, stationary Bluetooth beacons are set up in and around the event venue which helps the guests navigate their way to reach the event and move inside the venue. This technology is similar to the one used in Google maps.
You can use indoor/outdoor wayfinding to help guests locate your trade show booth. Add aesthetic pop-up directions to create a memorable impression on the audience, irrespective of them visiting your booth.
This technology can also be used for advertising your trade show booths while your guests are moving around in the venue. After the event is over, you can use the IPS data to obtain the amount of time spent by people at your booth.
3.Digital Marketing Trends
Apart from using technological trends for creating the best trade show booth designs, it is also important to adopt suitable digital marketing trends for promoting your booth in specific and your brand in general.
a. Programmatic Advertising
This is an automated means of advertising your brand on digital platforms. Here, you can avoid time delays and other hassles involved in customer acquisition through traditional means.
Programmatic advertising works in a pretty simple manner. If you are willing to advertise your trade show booth on a particular website, all you need to do is bid for an ad space allotted by the site publisher.
If you manage to make the highest bid, you will be allotted the concerned ad space and you will start receiving traction as and when browsers click on your advertisement.
b. Chatbots
Chatbots are products of artificial intelligence. They are the robots that indulge with your leads/audience in real-time for answering their questions and providing them with live assistance.
Chatbots can be used for clearing any doubts your potential customers might have regarding your trade show booths. Moreover, this would save the amount of manpower you would need to provide assistance to your audience.
c. Conversational Marketing
The need for a personal touch from brands has significantly increased over time. More and more people prefer to have direct one-to-one conversations with the executives for clearing their doubts and lodging their complaints.
You can make use of digital portals for getting in touch with your guests from the trade show and the ones that approached you at your booth. Although at your convenience, you can engage in a real-time conversation with your audience, listen to their queries, and provide them with reliable solutions.
d. Video Marketing
This is a simple yet highly important digital marketing trend that is definitely here to stay. Prepare exclusive videos about your brand in general and your products/services in particular.
Including these videos into your trade show booth design would have a significant impact on the guests visiting your booth. In fact, if you have an open booth, your brand videos can be viewed by everyone visiting the trade show.
e. Influencer Marketing
People’s opinions are swayed by influencers now more than ever! You can call relevant influencers at your trade show booth and spread the word of mouth through a suitable channel (video, blog, social media post, etc). Positive reviews from influencers hold the power to improve your brand image overnight.
f. Omnichannel Marketing
Staying true to its name, omnichannel marketing is a practice that involves providing a seamless buying experience to your target audience across several channels.
For your trade show booth, make sure that your guests can make use of more than a single channel for purchasing your products.
For example, if you have set up a booth selling luxury watches, along with having watched on display for being sold physically, provide your guests with a link to your website or let them know about your presence on a prominent online shopping portal for making purchases through different channels.
There is no end to the variety of trade show booth trends that have hit the market. Whatever option you choose, always make sure that you make optimum use of the space provided to you and the technology available to you.
And when it comes to the use of the best trade booth designs, creativity has no limits!
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